If you own a property as a vacation rental business, your main objective undoubtedly is to book reservations and receive good reviews so that more travelers want to stay at your place.
Offering a five-star experience with excellent amenities and all the comforts a guest could need is essential, but the path to success for your vacation rental business begins even before travelers arrive at your home.
It all starts on the Internet when people search for where to stay during their trip. The demand for vacation rentals is booming, with most people nowadays looking to vacation in private houses and apartments instead of hotels.
But your property needs to be seen before it can be reserved! This is where digital marketing comes into play, and will help make your rental one of the first options any traveler will consider.
Here are the best marketing tips and practices that you should use to promote your vacation rental and get all those reservations you expect to have!
Phones nowadays come with great cameras, so it might seem easy to take the photos yourself. However, professional photos really add up to a lot in vacation rental listings.
An Evolve study showed that ads featuring professional property photos have more than 300% views than ads using amateur photos.
People are visual, so high-quality photographs will make your property stand out. Hire a professional photographer and –if you can– invest in drone photography to show your property from different aerial angles. Doing so will absolutely set you apart from other listers!
Chances are there are other vacation rental homes in the area that are similar to yours, whether it be size, number of bedrooms, amenities, etc.
When all the listings offer virtually the same thing, it’s the price (and the reviews) that end up being the deciding factor for travelers.
Therefore, it’s important that you choose a competitive price for your rent. Not too high, because you’re not going to find customers, and not too low, because you’d be losing the opportunity to obtain a higher income.
These tips can help you set the right price:
List your vacation rental on the most popular platforms where travelers search for accommodation in houses and apartments, such as Airbnb, VRBO, HomeAway, Booking, Expedia, and Homestay.
It might be too much work to keep up with guest inquiries across multiple platforms, but you can easily hire a property management company to take care of it all. Just keep in mind that your income will be less, since these companies keep a commission on the income from your property.
Social media has become one of the best showcases to sell all kinds of products and services, and also to promote vacation rentals!
With billions of users on Facebook and Instagram, there's plenty of potential for your property to grab someone's attention.
To properly use social media for advertising your property we recommend the following:
Receiving positive reviews and, better yet, five stars, is undoubtedly a crucial aspect for your vacation rental business.
On major accommodation platforms, properties with five-star reviews are prioritized in search results, making them more visible to travelers. Conversely, if you have one or two-star reviews, not only will your property drop in search results, but travelers who see it will likely not click on it, seeing as previous guests didn’t enjoy their stay.
How can you get your vacation rental to receive five-star reviews? Here are some quick tips:
After following these recommendations, your vacation rental is sure to always have a high occupancy rate and will be a good source of additional income for you!
If you’re looking for a new investment property in a destination that offers incredible returns on your rental business, you’ve come to the right place.
At Tao Mexico, we have exclusive real estate developments in the top beach destinations in Mexico: Puerto Vallarta, Los Cabos, and the Riviera Maya. We can offer you luxury apartments with premium amenities, 24/7 security, and a premier location in every destination we operate in.
Our properties are perfect for vacation rentals as they have everything luxury travelers are looking for to spend some relaxing days in paradise.
Get in touch with us, our agents will be happy to show you the properties we have available and help you answer any of the questions you may have!
December 20, 2022